Can people find you... and understand what you do?
A therapist recently shared that a new client found her after asking an AI tool for recommendations. That doesn't mean AI referrals are always accurate — but it raises the question every professional building beyond a traditional role should sit with:
If someone looked for your expertise today, what would they find?
You don't need to become an influencer. You do need to understand how your publicly available professional information represents you. In the next ten minutes you'll run three plays: investigate your current visibility, pressure-test whether it makes sense to a stranger, and choose one action you can take this week.
Grab your Clipboard. Let's get to work. 🏀
🛡 Search only publicly available information. Do not enter client details or confidential information into public search or AI tools.
10 minutes · one actionable next step · your notes stay on this page
⏱ Minutes 0–4
Play #1: What can people find?
Open a private or incognito browser window. Search your professional name and, if relevant, your business or practice name. If you haven't established an online presence yet, note "Not established" and keep going — that's data, not a failure.
✓
My name appears in search results.
✓
My professional information is accurate and current.
✓
I can find my website or professional profile.
✓
My credentials and services are represented accurately.
📋 What showed up first?
What surprised you?
What's missing, outdated, or unclear?
⏱ Minutes 4–8
Play #2: Does your online presence make sense?
Now look at your results from the perspective of someone who doesn't already know you. Can they quickly understand...
✓
Who I currently serve.
✓
What services or expertise I actually offer.
✓
How to contact me or learn more.
✓
Whether my credentials and location match the services listed.
🔍 OPTIONAL: THE AI VISIBILITY CHECK
"What publicly available professional information can you find about [your professional name]? Please provide sources."
Verify every claim against its original source. AI responses may be inaccurate and don't guarantee search visibility or recommendations.
📋 What needs attention?
⏱ Minutes 8–10
Play #3: What do you want to be known for?
Your audit showed you what people can currently find. Now consider what you want your professional presence to communicate next. Which statement describes you?
✓
I need to correct outdated or inaccurate information.
✓
People can find me, but my services aren't described clearly.
✓
My online presence reflects my current job, not the work I'm exploring next.
✓
I'm still figuring out what I want to offer or be known for.
Your first capability investigation. Don't write your job title — think about the actual work people rely on you to do. Complete these three sentences:
People consistently rely on me to...
Doing that work requires me to...
One problem this capability helps solve is...
🏀 RECOGNIZING A CAPABILITY IS THE START.
Investigating where it might be useful — and whether there's a real opportunity — is the next conversation.
You completed the audit. Now what?
Your next play depends on what you discovered.
📋
If your information is outdated: correct one profile this week.
📋
If your services aren't clear: rewrite one sentence explaining who you help and what you offer.
📋
If you're exploring something beyond your current role: start examining the capabilities you've developed and the problems you've learned to solve.
MY NEXT VISIBILITY PLAY
Based on my audit, the ONE action I will take is:
I will complete it by:
That's the audit: one honest look, one gap, one action. Stop studying only the task. Study yourself doing the task.
The next conversation
The Play Was Hiding in the Work™
Inside, I walk you through my own business case study — including what I learned when my first digital-product launch failed — and hand you the Clipboard to examine your own experience. You'll keep identifying capabilities, problems you've learned to solve, and directions worth investigating.
The book is the film. The Clipboard is your assignment.
$27
Interactive case study · Clipboard exercises · Downloadable PDF · one-time